Tag Archives: educational tv

Kids Programming – Advantages of Time-Shifted TV

What Kids are watching on TV

When it comes to Programming for Kids, the big content aggregators have impacted the youth of our society in ways we’re not able to completely comprehend…until you cut the cord and kick out cable.  Cutting the cord inevitably leads to individuals researching and experimenting with various SVOD services (Subscription-Based Video on Demand).  The impact of time spent by our kids watching commercials has reached an all time high.  I didn’t realize how influential all this commercial viewing was until I began discussing TV

Kids Watching TVwatching habits with a friend of mine that has recently cut the cord and began primarily using SVOD services. She mentioned she’d recently asked one of her kids what he wanted for his birthday and the little guy had no answers!  Traditionally when asked this question he’d spout off a list of the hottest toys of the year, video games, automatic nerf-guns, even “as seen on TV” products. Having seen zero commercials in the past 6 months, he hadn’t been brain-washed by the advertisers and thus couldn’t answer the question.  All this conversation about the lack of advertisers input on our children’s brains led me to wonder about just how much time they are spending in front of the “glowing rectangles” and what exactly they are seeing.

How much TV Kids watch

Consider this.  Composite viewership for traditional TV consumption (broadcast/cable/satellite) for ages 2 thru 11 is 102 hours and 45 minutes per month.  Consumption for Time-Shifted TV/SVOD services, like my neighbors children in the same age group, is 11 hours and 15 minutes.

Commercial Make-Up

Nielsen also reports Commercials consumed 14 minutes and 15 seconds of each hour of broadcast television in the year of 2013.  Cable networks are even more egregious boasting an average of 15 minutes and 38 seconds for each hour of…cough cough…”programming“.  As both of these numbers are close to 15 minutes, 1/4 of an hour, let’s use that number and blast some math here.

  • 102.75 hours of Broadcast TV consumption per month
  • 25% of the afore mentioned hours are commercials
  • This means 25.69 hours of commercials viewed per month

Additional aspects for our math blasting exercise.

Broadcast TV/Cable/Satellite – 1 Day analysis of “average” time allocation

  • Sleep                                    11 hours        (45% of the day)
  • School                                 7.25 hours    (30% of the day)
  • Broadcast TV Viewing     3.38 hours    (14% of the day)
  • Meals                                   1.5 hours      (6.25% of the day)
  • Total                               23.13 hours   (96.4% of the day)
  • Commercials                   .84 hours

Actual days have 24 hours each.  You can see this curriculum leaves .02 hours per day for quality time of your discretion.  Let’s look at the same set of assumptions but substitute SVOD or Time-Shift TV Viewing for Broadcast TV services.

SVOD services – 1 Day analysis of “average” time allocation

  • Sleep                                   11 hours        (45% of the day)
  • School                                7.25 hours    (30% of the day)
  • Time-Shift TV Viewing    .37 hours     (1.5% of the day)
  • Meals                                    1.5 hours     (6.25% of the day)
  • Total                          20.12 hours    (83.8% of the day)
  • Commercials              0.0 hours  

The SVOD services scenario of  watching time-shifted Kids Shows on TV, leaves roughly 16% of the day for activities not listed.  That’s a significant chunk of time!  One could add activities like outdoor time, reading, one-on-one w/ parents, sharing in some household duties, etc.  Merely cutting out Broadcast TV/Cable/Satellite and their incessant commercial inclusion seems at the very least to be prudent if not for time savings, then surely for the avoidance of commercials and their influence.

Taking back the Reins

Digging in a bit more into my  neighbor’s TV regiment,  I asked, “what kind of programming are you turning to now that you’ve cut the cord?”  She says “most everything we watch is SVOD and has an educational slant to it.  Of course there’s the occasional fiction/sci-fi/cartoon kids show, but I really try to provide an appropriate mix of fiction and educational material.  I want to make the most out of their time staring at the glowing rectangle.”

Reviewing content that’s available for youngsters on streaming services, there’s actually quiet a bit to choose from and numerous categories at that.  I’ve included a list of content along with providers, broken down into some wide categories.    Much of the content noted below is a need-to-watch in my opinion, an effort to ensure a well-rounded viewing experience for all..


Time Shifted TV is the trend

Nielsen reports that over 40% of US homes had access to SVOD (Subscription-Based Video On Demand Services) services as of November 2014, and 13% of homes boasted multiple streaming services.  As a society, we are learning that TV viewing doesn’t have to happen on anyones schedule but our own.  Furthermore, we are learning that we don’t have to tolerate content littered with advertisements, pushing product and messaging we may not support or approve of.  We, modern day society, now have the technology to take control of what we watch.  Don’t you think it’s time we put that technology to work and make the most of our families time spent “staring at glowing rectangles”?

Educational Opportunities for kids on SVOD



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