While not directly related to Cutting the Cord, Apple’s latest patent work certainly moves towards giving you a little more control over your TV viewing experience. The Commercial Killing Patent explains a process to automatically switch between broadcast media and locally stored media. While the process description begins with discussing radio broadcast as subject example, language referencing video is clearly present throughout the Patent. How fantastic would it be to have previously selected content displayed in place of that Erectile Disfunction commercial that just interrupted your Sunday night Football game!
This Commercial Killing Patent from Apple would definitely change our media consumption experience, if it ever get’s to market. So the question is, Would you miss watching commercials?