A recent survey of top major multi-channel video providers indicates the industry has just seen it’s first industry-wide decline in subscribers. This loss rounded out to about 105,000 customers. While it’s a small number, it’s still being marked as a turning point in the industry when coupled with the fact that the top networks are also experiencing market share slip holding only 52% of multi-channel video subscribers as opposed to 58% 3 short years ago. My how time flies when you have options for cord cutters like free HD off-air TV and Apple TV. Now, if we can just convince ESPN to loosen their content distribution methods so the sports fans aren’t tied up in cables. When ESPN moves, everyone else will follow suite.
Experian Marketing reports that 6.5% of households nationwide have kicked out cable. That’s up significantly from the 4.5% number reported in 2010. Yes, Comcast, DirecTV and the lot of them $uck. Kicking Out Cable does not.
Additionally, they report that Households with adults under the age of 35 are twice as likely to be Cord Cutters.
If you’ve been thinking about canceling cable or satellite but on the fence, check out one of our earlier post that details what you need to know before cutting the cord. TV on your Terms is a good thing.