Dish pushes for content de-bundling and Over The Top delivery

Last week, Bloomberg published an article stating that Dish was in talks with Viacom about licensing an Over The Top service, to deliver smaller packages at lower prices. They went on to say that Univision Communications and Scripps Networks Interactive were also involved in the negotiations.  The big cable providers see the numbers.  Just this past year, both total number of cable subscribers, and average time people spent watching traditional content has declined roughly 1.5%.  The tide has turned for the big content providers, and no-longer will mediocre programming supported by poor service retain customers.

Internet TV delivery

These conversations are, or should be, of particular interest to the cord cutting community. Over the last decade, content aggregators, your local cable company, have raised package pricing far in excess of inflation.  At the same time, consumers are watching less and less of the packages they purchase.  By the numbers, the average person watches just 16% of the channels they receive in a typical cable package.  This is down nearly 10% from 10 years earlier.  These trends, specifically the phenomenal pricing increases, have led to special attention from the FCC and potentially regulated de-bundling.  While regulatory oversight of cable aggregator bundling practices may be beneficial, the real win for consumers will come when content owners, the likes of Disney/ESPN/TBS, begin to offer their content directly to subscribers bypassing the aggregators all-together.

The demand on service providers to make content available over the internet, and playable on tablets and phones alike is strong and getting stronger. Like land line telephones, soon the day will come when it’s more of an oddity than the norm to have cable delivering TV to your house.

Here’s to hoping Dish, Univision and Scripps have great success in de-bundling our most valued content and freeing those still tethered to cords.

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About Victor

Victor cut the cord and canceled cable in 2008. He got tired of consistently poor customer service and even poorer programming options. Working experience in IPTV and antenna installation made the transition to off-air TV and streaming internet services a natural progression for his broadcast reception at home. Here at, Victor is right at home, continuing the effort to share the secrets of cord cutting that the cable companies don't want you to know.

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