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Kids Programming – Advantages of Time-Shifted TV

What Kids are watching on TV

When it comes to Programming for Kids, the big content aggregators have impacted the youth of our society in ways we’re not able to completely comprehend…until you cut the cord and kick out cable.  Cutting the cord inevitably leads to individuals researching and experimenting with various SVOD services (Subscription-Based Video on Demand).  The impact of time spent by our kids watching commercials has reached an all time high.  I didn’t realize how influential all this commercial viewing was until I began discussing TV

Kids Watching TVwatching habits with a friend of mine that has recently cut the cord and began primarily using SVOD services. She mentioned she’d recently asked one of her kids what he wanted for his birthday and the little guy had no answers!  Traditionally when asked this question he’d spout off a list of the hottest toys of the year, video games, automatic nerf-guns, even “as seen on TV” products. Having seen zero commercials in the past 6 months, he hadn’t been brain-washed by the advertisers and thus couldn’t answer the question.  All this conversation about the lack of advertisers input on our children’s brains led me to wonder about just how much time they are spending in front of the “glowing rectangles” and what exactly they are seeing.

How much TV Kids watch

Consider this.  Composite viewership for traditional TV consumption (broadcast/cable/satellite) for ages 2 thru 11 is 102 hours and 45 minutes per month.  Consumption for Time-Shifted TV/SVOD services, like my neighbors children in the same age group, is 11 hours and 15 minutes.

Commercial Make-Up

Nielsen also reports Commercials consumed 14 minutes and 15 seconds of each hour of broadcast television in the year of 2013.  Cable networks are even more egregious boasting an average of 15 minutes and 38 seconds for each hour of…cough cough…”programming“.  As both of these numbers are close to 15 minutes, 1/4 of an hour, let’s use that number and blast some math here.

  • 102.75 hours of Broadcast TV consumption per month
  • 25% of the afore mentioned hours are commercials
  • This means 25.69 hours of commercials viewed per month

Additional aspects for our math blasting exercise.

Broadcast TV/Cable/Satellite – 1 Day analysis of “average” time allocation

  • Sleep                                    11 hours        (45% of the day)
  • School                                 7.25 hours    (30% of the day)
  • Broadcast TV Viewing     3.38 hours    (14% of the day)
  • Meals                                   1.5 hours      (6.25% of the day)
  • Total                               23.13 hours   (96.4% of the day)
  • Commercials                   .84 hours

Actual days have 24 hours each.  You can see this curriculum leaves .02 hours per day for quality time of your discretion.  Let’s look at the same set of assumptions but substitute SVOD or Time-Shift TV Viewing for Broadcast TV services.

SVOD services – 1 Day analysis of “average” time allocation

  • Sleep                                   11 hours        (45% of the day)
  • School                                7.25 hours    (30% of the day)
  • Time-Shift TV Viewing    .37 hours     (1.5% of the day)
  • Meals                                    1.5 hours     (6.25% of the day)
  • Total                          20.12 hours    (83.8% of the day)
  • Commercials              0.0 hours  

The SVOD services scenario of  watching time-shifted Kids Shows on TV, leaves roughly 16% of the day for activities not listed.  That’s a significant chunk of time!  One could add activities like outdoor time, reading, one-on-one w/ parents, sharing in some household duties, etc.  Merely cutting out Broadcast TV/Cable/Satellite and their incessant commercial inclusion seems at the very least to be prudent if not for time savings, then surely for the avoidance of commercials and their influence.

Taking back the Reins

Digging in a bit more into my  neighbor’s TV regiment,  I asked, “what kind of programming are you turning to now that you’ve cut the cord?”  She says “most everything we watch is SVOD and has an educational slant to it.  Of course there’s the occasional fiction/sci-fi/cartoon kids show, but I really try to provide an appropriate mix of fiction and educational material.  I want to make the most out of their time staring at the glowing rectangle.”

Reviewing content that’s available for youngsters on streaming services, there’s actually quiet a bit to choose from and numerous categories at that.  I’ve included a list of content along with providers, broken down into some wide categories.    Much of the content noted below is a need-to-watch in my opinion, an effort to ensure a well-rounded viewing experience for all..


Time Shifted TV is the trend

Nielsen reports that over 40% of US homes had access to SVOD (Subscription-Based Video On Demand Services) services as of November 2014, and 13% of homes boasted multiple streaming services.  As a society, we are learning that TV viewing doesn’t have to happen on anyones schedule but our own.  Furthermore, we are learning that we don’t have to tolerate content littered with advertisements, pushing product and messaging we may not support or approve of.  We, modern day society, now have the technology to take control of what we watch.  Don’t you think it’s time we put that technology to work and make the most of our families time spent “staring at glowing rectangles”?

Educational Opportunities for kids on SVOD



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Google eye’s National Football League’s Sunday Ticket

I can think of a lot of reasons Google would buy Sunday Ticket NFL rights for 2015, and almost no reasons they wouldn’t. DirecTV may soon be challenged with self worth questions…  As The Street reports, Google and Apple clearly have the cash on-hand to entertain such offers, likely orders of magnitude higher than what DirecTV has been paying. (1 billion/season).

While some speculate that Google will charge for the service, the additional traffic and advertising opportunities that come along with NFL content may warrant the investment all on it’s own.  Either way, this is good news and proper conversation for those of us interested in Kicking Out Cable.

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NFL Sunday Ticket 2012 on PS3

Play Station 3 get’s the NFL Sunday Ticket for 2012!

Ohh sorry, that was 2011. Why are they making us wait!  What about 2012?  The internet is a-buzz with people everywhere looking for information on the 2012 NFL Sunday Ticket’s availability for the Play Station 3, similar to the 2011 arrangement  For those of us who have become accustomed to watching sports online without cable, the PS3 / NFL marriage was a beautiful thing! With games starting in just weeks, and still no news on this from the NFL or Sony, there’s still time in game to make something happen but both teams (Sony the NFL) will have to move fast.   In the event that all Sony and the NFL can’t work things out, you can always just buy and install your own HDTV Antenna to watch the games in your local DMA.

Trust we are watching this closely and will update you if news breaks.  Maybe there’s a new player coming into the game…Roku anyone?  Com’on NFL, we’re all waiting with baited breathe.

Update: Ok good, everything is squared away now for PS3 owners, the NFL App is available for download now. I don’t know why they treat the availability of this app with such secrecy each year? At any rate, we can all carry on with our regularly scheduled games.

How will you watch the 2012 Sunday Ticket?

What are your plans for watching the Sunday Ticket this season?  Please let us know in the comment section below.  We appreciate your comments and suggestions.


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Interview With Cord Cutters – Tiffany and Tom

Tiffany and Tom got rid of cable

Tiffany and Tom cut the cord on cable in March 2010.

Meet Tiffany and Tom. They’ve been cable-free for nearly a year now. Initially they cut the cord to save money for their first home, but the experiment seems to have stuck.

We were spending about $85/month on deluxe digital cable and VOD (video-on-demand). We currently spend $18/month on Netflix and Hulu Plus.

The savings are really amazing. We now pay a fifth of what we were paying for cable, and that money goes a long way.

Tiffany will admit that the transition was a little rough. The first 4 months, they went without any TV whatsoever – not even an antenna. For someone who has subscribed to cable her entire life, she missed her favorite shows like 30 Rock, Psych and Leverage.

Shortly thereafter, they subscribed to Netflix and streamed their favorite television shows and movies through their Wii console. They also have a computer hooked up to their TV for Hulu Plus. These knights in shining armor saved the day and let them catch up on back episodes of programming they missed as well as watch shows that they never got around to exploring.

On top of the big savings, they feel more free to watch what they want and when they want it without the nagging feeling that they’re missing out.

For any first time cord cutters, they suggest doing your research.

If someone cuts the cord and picks up Netflix, then I would suggest taking a few minutes to do some searching to see everything that Netflix has to offer. If they are going to completely cut the cord, then they should make a list of activities that they can do that don’t involve television. If they have a computer with high-speed Internet, there are still plenty of shows that can be watched on Hulu for free.

Asked if they will ever go back to their old ways and Tiffany replies, “Maybe, If I become a millionaire.”

Have you cut the cord or are you considering it? If so, tell us your story in the comments below or see our post on what you need to know before cutting the cord.

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